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  • ...FBRH completed the work in a timely manner... We are satisfied with the quality of work offered by FBRH. CENTRAL BANK OF CYPRUS

  • My congratulations to the FBRH team for the work and the excellent results regarding our Corporate Social Responsibility Report. Christos Papaellinas, Chief Executive Officer of C.A. PAPAELLINAS PHARMACEUTICALS & COSMETICS

  • ...all work and communication was completed successfully via electronic means (i.e. email, skype). All projects assigned to FBRH were completed on time and always to our best satisfaction. ENPI INFO CENTRE A communication project by the European Commission.

  • FBRH Ltd has provided free of charge marketing support for KISA (Action for Equality, Support, Antiracism), assisting the NGO in its activities in combating xenophobia and racism, sensitization of Cypriot society and provision of support services to migrants, asylum seekers, refugees and foreign students. Mr Doros Polykarpou, President of KISA

  • ...are particularly talented professionals. FBRH is very capable in understanding customer needs.  NATIONAL BANK OF GREECE (CYPRUS)

  • ...an unprecedented rise in sales was achieved. There was significant growth in all the major brands. Always, Pantene and Pampers achieved significant increases in sales. PROCTER & GAMBLE (on Simon Pitsillides as General Manager of Arc En Ciel Ltd)

  • I am delighted to describe and express the high level of customer satisfaction FBRH Consultants Ltd provide clients in terms of quality of their work, leadtime and the frequent follow up. TETRA PAK, Egypt

  • ...the work stand out in terms of punctuality, sensitivity regarding the client's wishes and needs, flexibility and, above all, professionalism.  UNIVERSITY OF CYPRUS

  • ...has proven to be a very reliable, flexible and efficient professional that can easily work under pressing conditions on the one hand, while on the other hand he deeply understands his customers' requirements and needs. VIOHALCO S.A

Client: Deloitte

FBRH tool continual improvementServices: web solutions, digital marketing, digital publications, content management

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http://www.deloittelibrary.com.cy

The FBRH team used its combined knowledge in digital marketing, user experience design, advertising, design and technology to provide a lead generation tool to Deloitte.

 

Step One Deloitte’s digital marketing efforts are aimed towards the online library, a solution which was specially designed and developed by the FBRH team. The creation of a user friendly environement so users can find information on the different services provided by Deloitte.

Step Two FBRH has specially designed interactive digital publications (eBooks, Apple iBooks) to enable users to swiftly find information in different languages.

Step Three Links within the digital publications and on the website point towards Deloitte’s Request for Proposal Form.

Step Four Web analytics is used to analyze and monitor traffic. Which digital marketing efforts are working and in what ways.

 

FBRH Digital marketing funnel 2For example:

Type of Digital Marketing Activity: Positioning of banners in Chinese high traffic websites

• Is Banner A bringing better results in comparison to Banner B?
• How many users are eventually going to Deloitte’s Request for Proposal Form?
• How many users are coming to the website from each banner?
• How are they interacting with publications?
• Are they also reading other publications which are not available in Chinese? Does information indicate that specific publication should also be published in chinese and promoted separately?

 

Continual cycle of improvement 

This solution by FBRH, helps the Deloitte’s marketing team to reinvent their marketing strategy every day and improve on the number of leads being directed to the Deloitte Request for Proposal Form. Deloitte is able to see what works, estimate the cost efficiency of their digital marketing activities and make adjustments to their plans.

For more information on the services provided by FBRH please contact us.

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