Social Media Friendly
The publications created provide the proper means of integration with modern social networks.
The publication's viewers can upload links to pages on facebook, twitter, linkedin, myspace, Tumblr and Blogger. Users can also copy and send links via e-mail, and even embed your publication (a smaller version) into their own sites.Unlike pdfs, the complete file does not need to be sent.
When referring to a certain page - users are a link away from information they might be interested in.